Auckland, 15 August 2023 - TracPlus, global leader in wildfire response management solutions, is pleased to announce the appointment of Damien Tucker as Commercial Director. This appointment marks the sixth strategic addition to the team in recent months, showcasing the dynamic growth phase TracPlus is currently undergoing. With Damien on board, the company is prepared to further accelerate its trajectory, broadening its tracking solutions to safeguard more people working in the world’s most dangerous environments.
As the Commercial Director, he will be leading the finance and operations functions for TracPlus to align the commercial operations and goals of the company to further accelerate the growth. He will work closely with the executive team to shape the company's overall commercial strategy, strengthen its market position, and drive customer-centric innovation.
Commenting on his appointment, Tucker said, "I am thrilled to join TracPlus and lead the commercial operations of this dynamic organization. TracPlus has built an exceptional reputation for delivering cutting-edge tracking and communication solutions to a diverse range of industries. I look forward to working with the talented TracPlus team and our valued customers to drive innovation, expand market reach, and deliver exceptional value to our clients in the pivotal aerial firefighting and wildfire sectors."
Tim Lynsky, CEO of TracPlus, expressed his excitement about Tucker joining the team stating, “We are delighted to welcome someone of Damien’s caliber to our team. His extensive experience in commercial operations for industry leading companies will be indispensable in further accelerating our growth.”
Prior to joining TracPlus, Damien held senior leadership positions across Southern Cross Travel Insurance, Orion Health, EROAD, and adidas amongst others. His proven leadership capabilities alongside his commercial acumen will be vital in driving revenue growth and further reinforcing the company’s position as the leading provider of advanced tracking and communications solutions in the aerial wildfire and wider aviation markets.
Damien’s appointment comes at a significant time for TracPlus as the company continues its strong growth trajectory with record growth globally.
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About TracPlus
TracPlus specializes in developing leading telemetry and data solutions that make wildfire-fighting organizations safer and more efficient. TracPlus is the only commercial provider to deliver a whole-of-country solution for integrated aircraft tracking in the wildfire management space. We do this by tying multiple data streams and asset types into a single view of the truth for mission-critical operations and deliver situational awareness to operators, irrespective of who owns the asset, what the asset is, who provides the tracking, or what the platform or signal type is — be it IP, IoT, cellular or satellite.
Our powerful, cloud-based platform enables our customers to track, manage, monitor, and message their personnel and resources, including land, maritime, and aviation assets, to keep crews safe, conserve resources, and maximize coordinated efforts. As the trusted provider of the mission-critical tracking and communications platform for first responders, government agencies, militaries, and other critical operators around the world, TracPlus has been present at virtually every major disaster response globally in the past five years, ensuring crews get home safe.
Company History
TracPlus has its roots in search and rescue after a boating triple-fatality in 2003 off the coast of New Zealand's South Island. The vessel had a traditional 121-style rescue beacon which provided a basic locational signal but due to the requirement of multiple satellite passes to pinpoint the rescue location it meant that four possible locations for the party were identified on different sides of the country. It wasn't until almost three hours after the initial incident occurred that the rescue team were able to find the vessel by which time three of the six occupants had succumbed to the treacherous conditions.
Following this incident, the pilot of the rescue helicopter and a local technology enthusiast got together to come up with a better way to find people in distress; by actively tracking them all the time, not just when they need help. In late 2005, a small satellite-based tracking terminal was fitted to a helicopter and 18 months later, TracPlus Global was born. Since then we've earned the trust of customers in over 40 countries, have supported over 9,500,000 operational hours of firefighting, search and rescue, EMS transfers, and more.
For more information, contact TracPlus at marketing@tracplus.com
