TracPlus Welcomes Wayne Oxenham as VP of Global Sales, Strengthening Future Growth Ambitions

TracPlus appoints Wayne Oxenham as new VP of Global Sales to scale the company and meet growth goals. With extensive experience in growing New Zealand software companies, Wayne is well-prepared to rapidly drive TracPlus to new heights globally.

TracPlus, the world's leading commercial provider of multi-asset wildfire response management systems and automated flight following solutions, is delighted to announce the appointment of Wayne Oxenham as their new Vice President of Global Sales. In this pivotal role, Wayne will leverage his vast experience and unique skill set to broaden TracPlus' global reach, extending their innovative solutions to emergency responders around the world.

Wayne has an illustrious history of helping New Zealand software companies scale and achieve international success. His expertise spans across various domains, including sales and marketing, product management, product development, and customer services. He previously played significant roles in the success of companies like Orion Health and ezyVet, which adds tremendous value to TracPlus in its current phase of rapid growth.

Wayne says that he is excited to join TracPlus and through their world-leading common operating platform, help ensure the safety of operators in some of the world's most demanding environments.

"Joining TracPlus is the perfect intersection of my passion for the outdoors and my experience in scaling software companies globally. I strongly believe in the power of technology to make a significant difference in coordinating firefighting efforts and protecting assets, including the brave individuals on the front lines. TracPlus has the vision, people, and potential to lead this industry, and I am inspired to be a part of it," says Wayne.

Wayne's expertise in creating targeted solutions to real-world challenges, along with his deep understanding of individual customer needs, is set to play a pivotal role in TracPlus's expansion. His positive attitude and profound understanding of customer challenges will undoubtedly foster exponential growth for the company.

“TracPlus's vision for transforming the way wildland firefighters manage their assets and control wildfire outbreaks is ambitious and customer-focused," Wayne added. "I'm inspired by their goals, their core values, and the approach they're taking, and I look forward to contributing my skills and experience to this vital work."

The entire TracPlus team warmly welcomes Wayne Oxenham and looks forward to his valuable contributions in this exciting new chapter of growth and innovation.

About TracPlus
TracPlus specializes in developing leading telemetry and data solutions that make wildfire-fighting organizations safer and more efficient. TracPlus is the only commercial provider to deliver a whole-of-country solution for integrated aircraft tracking in the wildfire management space. We do this by tying multiple data streams and asset types into a single view of the truth for mission-critical operations and deliver situational awareness to operators, irrespective of who owns the asset, what the asset is, who provides the tracking, or what the platform or signal type is — be it IP, IoT, cellular or satellite. Our powerful, cloud-based platform enables our customers to track, manage, monitor, and message their personnel and resources, including land, maritime, and aviation assets, to keep crews safe, conserve resources, and maximize coordinated efforts. As the trusted provider of the mission-critical tracking and communications platform for first responders, government agencies, militaries, and other critical operators around the world, TracPlus has been present at virtually every major disaster response globally in the past five years.

Company History
TracPlus has its roots in search and rescue after a boating triple-fatality in 2003 off the coast of New Zealand's South Island. The vessel had a traditional 121-style rescue beacon which provided a basic locational signal but due to the requirement of multiple satellite passes to pinpoint the rescue location it meant that four possible locations for the party were identified on different sides of the country. It wasn't until almost three hours after the initial incident occurred that the rescue team were able to find the vessel by which time three of the six occupants had succumbed to the treacherous conditions.
Following this incident, the pilot of the rescue helicopter and a local technology enthusiast got together to come up with a better way to find people in distress; by actively tracking them all the time, not just when they need help. In late 2005, a small satellite-based tracking terminal was fitted to a helicopter and 18 months later, TracPlus Global was born. Since then we've earned the trust of customers in over 40 countries, have supported over 9,500,000 operational hours of firefighting, search and rescue, EMS transfers, and more. 

For more information, contact TracPlus at

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