TracPlus was the positive outcome of a terrible tragedy. In May 2003, off the coast of North Otago, a small fishing vessel carrying five friends capsized when strong waves overcame them. Cast into the icy sea, the skipper assured the friends that an emergency locator beacon had been activated and help was on the way.

Sadly, due to a record-keeping error at the national search and rescue headquarters meant a rescue aircraft from Invercargill, approximately two and half hours away was dispatched instead of a helicopter, less than 20 minutes away. When the rescue team did arrive, three of the men had perished due to hypothermia.

The resulting ministerial enquiry led to the establishment of the Rescue Coordination Centre of New Zealand (RCCNZ), which took responsibility for coordinating all major sea and air services.

The owner of the helicopter that may have prevented loss of life, approached our now COO, and asked if it was possible to track all of his assets and vizualise them all at once, regardless of where they were; and be able to share this information with a third party, like RCCNZ.

In late 2005, a small satellite tracking terminal was fitted into the helicopter. After 18 months of extensive testing with hundreds of users, TracPlus was launched as a fully-fledged tracking service provider in August 2007.

Today, TracPlus provides a real-time tracking service using the latest satellite, web and mobile technology in over 35 countries worldwide.